kind of hard to read the small print of their list of demands...follow the link some of the demands are reasonable and realistic. Others aren't. Of course, if this is just the opening position in a negotiation, you don't start out small this will piss off a lot of people, but at the same time, it's a completely American thing to use the power you have when you have the most leverage
obviously, it's not a matter of letting them, they will or they won't I think it depends on whether the Pac-12 powers come to the negotiating table in an honest fashion. The biggest concession is often just showing the other side you're listening