Nice lead column on ESPN's NBA page about Dame and his use of social media: http://www.espn.com/nba/story/_/id/20258850/damian-lillard-knows-power-social-media-athletes
It's ironic that he gets left out in the cold when it comes to fan voting for the all-star game, but he's got the best fan engagement with social media. It's also ironic that he responds to the critical comments, which might be construed as being defensive, which is something he's rarely accused of on the court.