GSP signs Under Armor deal, continues rise towards mainstream sports icon status

speeds · Nov 5, 2009

Reigning/defending UFC Welterweight Champion Georges St. Pierre was signed last year to be one of the athletes for Gatorade's G ad campaign. The endorsement is considered the best for any athlete in the sport. Now he might have the second best as well, with sports apparel company Under Armor signing him to be their primary athlete/spokesman/model for their underwear (BoxerJock/BoxerBrief/Recharge brands).

“It is quite an honor for me to represent Under Armour. I have always appreciated the quality of their products, and to be partners with them is a dream come true,” said St-Pierre.

“Not only is Georges one of the biggest stars in one of the fastest growing sports in the world, but his dedication to training and making himself the best at what he does aligns perfectly with our Brand’s mission to make all athletes better,” said Steve Battista, Under Armour Senior Vice President, Brand. “When we found out that he was a fan of ours, we jumped on the opportunity to bring him into the Under Armour family.”

“Georges St-Pierre’s continued success in MMA, his character and integrity, and his wide-reaching fan base make him a terrific brand ambassador for Under Armour, which, much like GSP, has become one of the foremost brands in sports in a short period of time,” said Howard Nuchow, Co-Head, CAA Sports, which represents St-Pierre in conjunction with Shari L. Spencer, President of GSP Enterprises. “Pairing GSP with Under Armour is a testament to the explosive growth of MMA, and the popularity and cultural relevance of its top fighter, among consumers worldwide.”
Click to expand...

http://mmamania.com/2009/11/05/unde...s-st-pierre-to-a-multi-year-endorsement-deal/

Chocolove · Nov 5, 2009

Good for him, shows where MMA can get you if you have the right kind of management. If he continues to build his brand and image he could be like the Jordan of MMA.

Log in or Sign up

GSP signs Under Armor deal, continues rise towards mainstream sports icon status

speeds $2.50 highball, $1.50 beer Staff Member Administrator GFX Team

Chocolove Active Member

Share This Page

Log in or Sign up

GSP signs Under Armor deal, continues rise towards mainstream sports icon status

Moderators

speeds $2.50 highball, $1.50 beer Staff Member Administrator GFX Team

Chocolove Active Member

Share This Page

Useful Searches