Kobe Bryant Resumes Endorsement Career

Discussion in 'Los Angeles Lakers' started by Shapecity, Jul 9, 2005.

  1. Shapecity

    Shapecity S2/JBB Teamster Staff Member Administrator

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    <div class="quote_poster">Quote:</div><div class="quote_post">DENVER - Nike is using photos of Kobe Bryant for the first time since his arrest two years ago for an alleged assault on a female employee at a Colorado resort.

    "Nike agrees with most NBA observers that Kobe ranks among the very best players in the NBA, and his training and preparation are key elements of his game," said Nike spokesman Rodney Knox.

    The ads appear in Sports Illustrated, and are the first to use Bryant's image. His name appeared in an ad earlier this year.

    Prosecutors dismissed a rape charge against Bryant last September after his alleged victim refused to go ahead with the case. Bryant publicly apologized to her without admitting any guilt.

    A civil suit filed by the alleged victim against Bryant was settled out of court. Its details were not released.

    Bryant had signed a $45 million deal with Nike shortly before his arrest. McDonald's and Nutella both dropped Bryant from their roster of celebrity endorsers after his arrest.</div>

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