NBA Playoff Ratings Up 4 Percent, Local Regular Season Games Down 14 Percent

Discussion in 'NBA General' started by truebluefan, May 31, 2017.

  1. truebluefan

    truebluefan Administrator Staff Member Administrator

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    There have been concerns that the lack of competitive balance displayed in the 2017 NBA Playoffs is bad for the league.

    Playoff ratings on television are up four percent from last season. The NBA's broadcast partners aren't as anxious about the current lack of parity as team officials.

    "We saw a very deep, very competitive regular season that played out positively from our perspective on how fans reacted," says Burke Magnus, ESPN's executive vice president of programming and scheduling.

    While superteams help national rankings, local ratings sometimes suffer as a result. NBA ratings on regional sports networks were down 14 percent this season and even the Golden State Warriors dropped by 10 percent despite adding Kevin Durant. During the 15-16 season, the Warriors' ratings were boosted by their win streak to start the season and their quest for 73 wins.

    read more https://www.si.com/nba/2017/05/31/nba-finals-warriors-cavaliers-parity-lebron-james-kevin-durant
     

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