Soccer Bosses Want a $1 Billion Pan-American Tournament

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  1. EPJr

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    Soccer Bosses Want a $1 Billion Pan-American Tournament

    As a tournament it would be very strong commercially,” Nally said by phone. “The U.S. is a very commercially viable market with more broadcast and media opportunities as soccer is gathering more and more momentum there.”

    For broadcasters, the 2016 Centenario, won by Chile in a final against Argentina in front of a packed MetLife Stadium in New Jersey, proved a boon. Univision, which paid $70 million for Spanish-language rights in the U.S., sold more than $135 million in advertising.

    https://www.bloomberg.com/news/arti...as-said-to-mull-1-billion-regional-tournament
     

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