Sponsors should run away from Braun just like they ran away from Paula Dean. Why in the world would you want cheats representing your products?
Just Win Baby! No seriously, Did you hear Bob Costas comments, I'll try to find it and post it, to lengthily to remember he summed it up. It was well spoken and harsh,
It hasn't posted yet but on MLB before the game, basically he called for a lifetime ban from Any Post Season Awards No All Star Game I can't remeber the 3rd and finally voiding of any contract because teams pay for an image and once its tarnish it hurts the teams ability to recapture revenue.