DFW on Demetrious Johnson vs. Ray Borg "I’m sure the fans will be clamoring, and ticket sales will be through the roof and pay-per-views will be off the charts." Meanwhile he is all in promoting the McGregor-Mayweather boxing match outside of the UFC. The UFC will be different without him but I won't miss this aspect of his (poor) character. http://mmajunkie.com/2017/06/demetrious-johnson-ray-borg-dana-white-tj-dillashaw-dont-complain
I say "again" because I can think of two examples off the top of my head, Jon Jones refusing to fight Chael Sonnen on five minutes notice (and Jones and his camp being accused, by DFW, of killing the sport), and DFW shredding GSP after his fight against Johny Hendricks.
I feel like just as many people will pay for Borg/DJ as would DJ/Dillashaw. It's not like TJ was some huge cross over star. I don't understand Dana's problem here.