Which rival is the most important? Who are the biggest rivals? Are our rivalries unbalanced? What fu

With the help of message board members beginning in 2014, we—the students and professors of the Know

Rivalry Project—began answering this question and others related to rivalry in the NBA. Please help us

update and expand our results to ensure that the Golden State Warriors are included by taking 9 minutes to

complete our newest survey:

https://umassamherst.co1.qualtrics.com/jfe/form/SV_3FdJ8eN2EgFCfCB?grpID=1364&mbsrc=mb

Our previous results have been featured in numerous sports media outlets, as well as the Wall Street

Journal and New York Times. You can view those results, links to media coverage, and learn more about us

at our KnowRivalry.com website BUT we'd prefer you didn't until you completed the survey via the link

above... we don't want to influence your opinions provided in the survey.

We use the Qualtrics online survey software for data collection. This academic research has been approved

by two US universities' Institutional Review Boards (IRB) and it poses no risks to respondents. You'll find

more information on the disclosure agreement that is required to start the survey.

Thank you for helping us to include the Golden State Warriors by participating and please share this with

any other fans that may also help.

My Doan, Student Researcher, Northern Kentucky University

Dr. Joe Cobbs, Northern Kentucky University

Dr. David Tyler, University of Massachusetts—Amherst