Seeing this new Dame commercial has made me (re)wonder the effect that celebrities and athletes have on a society. It's probably been since Jordan that it really took off... but the psychology nerd in me really wants to know why and how it works and if it works at all. Obviously that won't get answered here. But for a very small sample size... do athletes sell the goods? Do celebrities? I know it has a great effect on kids, but for the adults, that's what I'm interested in. Discuss.
Well Dame is probably going to get me to buy his shoes assuming they aren't 200 bucks and i can get a pair that aren't covered in that leopard pattern. Before that i had no interest in buying a player's signature shoes or a product just because a celebrity was hawking it.
I bought Michael Sam's jersey because of his bravery coming out and being a role model for young people who are afraid to come out.
That's something completely different. That's accepting a societal acheviement and for that I applaud it. I'm saying products like a sprite or a Kia, Adidas or Nike, etc. Buying for something like you did I completely understand and I advocate for it. If someone did something to better society or open the world to it, that's awesome!!! All for it.
I don't think that is the question. I think it has to do with pros using the product. Sams might not actually wear his jersey. For me it depends on the athlete and the product. I'm not going to by a basketball shoe just because Dame's name is on it. But, i have purchased running shoes, that have been worn for multiple world record marathon attempts and ones that are designed by input from high performing athletes. It has more meaning to me when the athlete was involved in the R&D process.
No. Agree buying a jersey is different - that is a fan thing (team or player). I would not and to the best of my knowledge never have bought a product because some celeb endorsed it. I might buy a product some celeb endorsed, but that is because it was good quality and/or good value, regardless of endorsement. However, the reverse is true. If someone I loathe endorses a product I may be less likely to purchase it.
Absolutely not, but I hate advertisements. I pretty much try to ignor them, especially when there is a famous person I respect selling it.
Bravery is becoming as overused as "pray for him" People saying Paul George is in their prayers is ridiculous. Dude is guaranteed 92 million dollars and has a broken leg. Maybe pray for the children getting beaten and raped? Bravery, to me, means fire fighters going in as I am running out. Soldiers putting their life on the line so I can continue saying what I want in this forum. Oh, and I did as a kid, but no way, now
Not really. If anything, I'll stop using a product if a guy I hate endorses it. Lately, it's Lebron and McDonalds. I stopped drinking Pepsi when Michael Jackson was schlepping it. Shaq, Jordan, Iverson, Jeff Gordon, Juan Montoya, Arod, Reggie Jackson, Terry Bradshaw, Mean Joe Green, and Colin Montgomerie have each had a negative impacted on one or more purchasing decisions in my life, to one degree or another.
When I was a kid. Yes. Because I was a kid and didn't understand the BS. Now I'm older and wiser, and buy products based on my own review/research of said product.
Agreed. I know I convinced my parents to buy stuff from nagging & my kids are now learning that trick too. It's just a matter of time that they start asking for certain products because "insert celebrity" endorses it. The reason companies pay for endorsements is to hit that 12-26 age bracket.
