I think the logo should be a legend that's no longer with us...Pistol Pete...he defined the modern game in many ways....
They couldn't pull off the Jordan logo without the tongue hanging out though...or Curry without him chewing on his mouth guard
The NBA is supposed to be "FAN-tastic", right. Seems to me that the logo should be a silhouette of a fat fan on the sidelines drinking beer and enjoying a game. I volunteer to serve as the model in exchange for playoff tickets..
Found the '90s kid. I think their current one is "Where amazing happens" or somesuch. Maybe the logo should be a marketing exec at a computer.
Time to update the color scheme, too. The whole red, white and blue thing has been done to death. I nominate this: BNM