Not sure I like it. It looks like a small avatar for a desktop icon, blown up and distorted. Also looks like it is falling over.
It's basically an update of this logo that was only used as the primary for one season 02/03. Unslanted the letters and removed the edge color, then cleaned up the pinwheel itself. I like the new logo a ton.
I had low expectations. Every change since the original pinwheel with the 70s font has been for the worse. This one at least stops the bleeding.
So now they go with the 15% grey for home uniforms and the 90% for road uniforms letting the primary colors pop against them. Boom. Since the Wordmark is so simple I feel like the emphasis will be on the pinwheel on the uniforms. Super curious to see how secondary Logos and what not come from this.
• Last and certainly not least, the updating of the logo also corresponds with Nike taking over the NBA uniform contract for the upcoming season, meaning the Trail Blazers will play in new designs next season. Those new standard home and road uniforms with the updated logo will be released in “late summer” or after they leak, whichever comes first. The changes associated with the new uniforms will be more much more noticeable than the changes to the logo. “With the conversion to Nike, we will introduce small changes to our primary home and road uniforms, as well as unveil some exciting new alternate uniforms unlike any ever worn by the Trail Blazers that were also fan inspired,” said Dewayne Hankins, the team's Chief Marketing Officer. “Based on the fan feedback we received about uniforms and having the talented ideation of the renowned design staff of Nike, we're seizing the opportunity to add contemporary touches to our classic on-court look and push the creative limits with some alternate versions.” http://www.nba.com/blazers/forwardcenter/trail-blazers-update-pinwheel-prepare-jersey-changes Someone leak the jerseys please....
Waiting for a Nike Blazers uni that looks like the Matthew Knight Arena floor. IOW: Like a bunch of frat guys barfed all over them.
At this point we need a basketball in the middle and a three dimensional effect on the pinwheel. Un tilt the pinwheel. Un tilt the pinwheel I say!