Lillard moved up from #61 last year to #51 this year. http://www.espn.com/espn/feature/story/_/id/23519390/espn-world-fame-100-2018
Wow, higher than Chris Paul, Odell Beckham Jr, and Cam Newton. Impressive. More people know who Lillard is than where Portland or Oregon is.
I thought that was crazy also. But I think it's because the NBA is followed a lot more internationally than the NFL or MLB is.