Nike Unveils New Kobe Logo

Discussion in 'Los Angeles Lakers' started by Shapecity, Jul 28, 2005.

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  1. Shapecity

    Shapecity S2/JBB Teamster Staff Member Administrator

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    <div class="quote_poster">Quote:</div><div class="quote_post">First came the ad. Now comes the symbol.

    Nike unveiled its Kobe Bryant logo on the fourth version of its Air Huarache 2K5 shoes, which debuted Tuesday.

    In the place of the traditional Nike swoosh is the new design. Bryant becomes one of the few athletes -- joining Michael Jordan, Tiger Woods, LeBron James and Vince Carter -- who have been deemed worthy of getting their own marks.

    The company signed Bryant to a five-year, $40 million deal in June 2003, just days before he was accused of raping a 19-year-old woman in Colorado. Since criminal charges against Bryant have been dropped and the civil suit was settled, Nike has slowly been rolling out its campaign for the Los Angeles Lakers guard.

    Earlier this month, Nike bought a two-page ad that appeared just inside the cover of Sports Illustrated, in which Bryant rationalizes that he works harder on his conditioning when he hears the critics call him names like "a ballhog" and "a baby."

    Bryant, for the first time since he signed the deal, replaced LeBron James on the front of NikeBasketball.com. Visitors can enter "Kobe's Training Room," where he explains his offseason workout methods, or enter the "Equipment Room," where users are shown the new logo that appears on the back of shoe.

    Nike officials were not immediately available to comment on the strategy behind their marketing. But the shoe's designer, Eric Avar, says in an interview on the company's Web site that the mark is inspired by Japanese samurai warriors, who Avar says exhibit the balance of Bryant.

    "It's devoid of any specific Kobe characteristic," said Ed O'Hara, chief creative officer of SME, a design company that has done more than 2,000 sports logos. "Since the silhouetted player is now a thing of the past, Nike is counting on people making the association between the logo and Bryant.</div>

    Source
     
    Shapecity, Jul 28, 2005
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  2. Mamba

    Mamba The King is Back Staff Member Global Moderator

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    Picture?
     
    Mamba, Jul 28, 2005
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  3. Char

    Char JBB Nowitzness

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    WTF is up with that logo? I went to Nike.com and looked at it. It doesn't seem to say or represent anything Kobe Bryant. I guess I'll have to get used to that.
     
    Char, Jul 28, 2005
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  4. Sex Panther

    Sex Panther works every time.

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    [​IMG]
    ^^it ain't that bad.... probably could've thought of a better one though
     
    Sex Panther, Jul 28, 2005
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  5. Bobcats

    Bobcats JBB JustBBall Member

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    <div class="quote_poster">Quoting authentiq:</div><div class="quote_post">[​IMG]
    ^^it ain't that bad.... probably could've thought of a better one though</div>

    That white thing looks like a...nevermind.
     
    Bobcats, Jul 28, 2005
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  6. Mamba

    Mamba The King is Back Staff Member Global Moderator

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    <div class="quote_poster">Quoting Bobcats:</div><div class="quote_post">That white thing looks like a...nevermind.</div>

    [​IMG]

    That logo could be...MUCH MUCH MUCH better...
     
    Mamba, Jul 28, 2005
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  7. Sex Panther

    Sex Panther works every time.

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    <div class="quote_poster">Quote:</div><div class="quote_post">That white thing looks like a...nevermind.</div>
    nassty mcfilth...lol
     
    Sex Panther, Jul 28, 2005
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  8. Mr.Wade

    Mr.Wade JBB The Canadian Dream

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    <div class="quote_poster">Quoting authentiq:</div><div class="quote_post">nassty mcfilth...lol</div>

    [​IMG] [​IMG]

    That's hilarious... it's... weird to be exact. I dont' really get what it means. When I look at it, I don't think Kobe Bryant, I think some weird symbol that means nothing to me...
     
    Mr.Wade, Jul 28, 2005
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  9. Shapecity

    Shapecity S2/JBB Teamster Staff Member Administrator

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    Hopefully there's a symbolic meaning to the logo, because I agree with the rest of you, it is LAME!

    I preferred his Adidas Fro Logo a lot better.
     
    Shapecity, Jul 28, 2005
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  10. typemilitant

    typemilitant JBB JustBBall Member

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    Ehh, coulda been better.. And it does kinda look like a.. you know. Maybe that's why it's his logo =]
     
    typemilitant, Jul 28, 2005
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  11. Shapecity

    Shapecity S2/JBB Teamster Staff Member Administrator

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    <div class="quote_poster">Quoting typemilitant:</div><div class="quote_post">Ehh, coulda been better.. And it does kinda look like a.. you know. Maybe that's why it's his logo =]</div>
    Well Kobe Bryant is cocky. [​IMG]
     
    Shapecity, Jul 28, 2005
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  12. Midnight Green

    Midnight Green NFLC nflcentral.net Member

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    <div class="quote_poster">Quoting typemilitant:</div><div class="quote_post">Ehh, coulda been better.. And it does kinda look like a.. you know. Maybe that's why it's his logo =]</div>
    Then they wonder why he can't sell shoes... [​IMG]
     
    Midnight Green, Jul 28, 2005
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  13. Sir Desmond

    Sir Desmond JBB Stig!

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    Why are people afraid to say penis?

    It looks like a penis, and that is damn funny.

    Penis.
     
    Sir Desmond, Jul 28, 2005
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  14. ilive4ball

    ilive4ball JBB JustBBall Member

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    Thats embarrasing
     
    ilive4ball, Jul 28, 2005
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  15. Jumpman

    Jumpman And Your Nominees Are...

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    Acually that sign is simular to the one in Kill Bill, which is Kobe's favorite movie.
     
    Jumpman, Jul 28, 2005
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  16. Mel JBB

    Mel JBB JBB Webmaster

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    Mel JBB, Jul 28, 2005
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  17. bbwtrench

    bbwtrench BBW Member

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    What kind of logo is that? does it have a meaning?
     
    bbwtrench, Jul 29, 2005
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  18. Sir Desmond

    Sir Desmond JBB Stig!

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    <div class="quote_poster">Quoting trenchteam:</div><div class="quote_post">What kind of logo is that?</div>

    A penis.

    <div class="quote_poster">Quote:</div><div class="quote_post">does it have a meaning?</div>

    You tell me.
     
    Sir Desmond, Jul 29, 2005
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  19. Really Lost One

    Really Lost One Suspended

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    wow, that's a weird logo...........
     
    Really Lost One, Jul 29, 2005
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  20. Bahir

    Bahir User power factor: ∞

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    Man, they could have done way better. Did they even ask Kobe if he thought it was alright?

    If they wanted a balanced, japanese looking logo, they should have made a samurai armor with kind of a basketball in its pattern, and perhaps the initials KB hidden in the pattern... That would be cool...
     
    Bahir, Jul 29, 2005
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