<div class="quote_poster">Quote:</div><div class="quote_post">Five years ago, Suns executives pledged to one day lead the industry in the use of technology to improve the fan experience, both inside and outside US Airways Center. Next season the team will take the next step in that vision, becoming the first NBA team - and first Arizona pro sports franchise - to broadcast its entire regular-season schedule in high definition. "This is something we've talked about for a while," said Rick Welts, Suns president and chief operating officer. "The last couple seasons we've done about 10 HD broadcasts, but the costs keep coming down, there's better equipment, there's better production facilities. It really was the right time." The driving force behind the decision was the team's recent success and popularity. There's a simple rule in the sports business: Not much matters if the product doesn't pique curiosity. Suns coach Mike D'Antoni has led the Suns to three consecutive Pacific Division titles and has molded them into perennial championship contenders. Shawn Marion, Amar? Stoudemire and Steve Nash are among the league's more popular players.</div> Source: AZ Central
