Yormark selling the naming rights...

<div class='quotetop'>QUOTE (NetsDaily)</div><div class='quotemain'></p>
<h2>Yormark Now Wants to Sell Naming Rights to Arena Interior</h2>

December 3, 2007, 4:20 pm</p>
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Not satisfied with selling the naming rights to the IZOD Center&rsquo;s exterior, Brett Yormark is now trying sell a &ldquo;sponsorship&rdquo; for the arena bowl and main concourse. Reports Sports Business Journal: the Nets are looking for a sponsor who would pay mid-six figures a year forthe adsignage. A Xanadu tenant might be targeted.</p>
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Net Sale - Terry Lefton - Sports Business Journal</div></p>

 

Let's call it the Center of Broken Dreams.</p>

 

Jerseyans rather go to Devils games at the new areana rather than the crappy IZOD center to watch a team that does better on the road.</p>

 

I'd be down for splitting up the sections into the 7 layers of Hell.</p>

 

The Rocawear Center</p>

 

the new name should be "Sleepy Hollow"</p>