<div class='quotetop'>QUOTE (Netted @ Jun 12 2008, 10:34 AM)
<{POST_SNAPBACK}></div><div class='quotemain'><div class='quotetop'>QUOTE (BrooklynBound @ Jun 12 2008, 11:00 AM)
<{POST_SNAPBACK}></div><div class='quotemain'><div class='quotetop'>QUOTE (Netted @ Jun 12 2008, 09:38 AM)
<{POST_SNAPBACK}></div><div class='quotemain'><div class='quotetop'>QUOTE (BrooklynBound @ Jun 12 2008, 10:27 AM)
<{POST_SNAPBACK}></div><div class='quotemain'><div class='quotetop'>QUOTE (Netted @ Jun 12 2008, 09:25 AM)
<{POST_SNAPBACK}></div><div class='quotemain'>It's all snake oil salesmanship. That's probably the discount they would've given you anyway for season tickets. Now they tie it to gas to give it more emotional impact.
Like the other day I saw a car dealership offering dscounts tied to the federal tax rebates. If you got at check for $1,200 they would give you $3,600 off a car. They would've given the $2,400 rebate anyway. That plus your $1,200 rebate is the $3,600. All car companies have rebate incentives to move cars that are just sitting around. I'm sure some people went "oh wow, I can get $3,600 off a car!".</div>
Snake oil implies that something fake is occurring. There’s nothing fake about it. It’s a discount.
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You get the idea of what I meant. It's the same discount they always offer.
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So? That's bad?
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My point is that recently marketing people are packaging the same discounts they always give around something that is currently relevant to people (i.e. - tax rebates, high gas prices, etc.) in order to trick them into thinking they are getting a better deal than usual. Sometimes the discount is even less than the usual. This Nets one is only a 10% discount. I thought their normal discounts tended to be higher than that.
It's a bit of an emotional deception.
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yes, but it is pretty funny to see a professional sports team resort to this sort of salesmanship. They should have played it up in the ad, though.