Well not really much of an investment for the Nets given those seats would be empty any way . On a serious note, I think this is a great idea to accumulate customer loyalty, and it shows that Nets management is not out of touch with the world around them.
I just finished reading this on ESPN, and I thought this was awfully nice of the Nets. Great idea, and I'm sure the fanbase appreciate it.
Check their website. I think this is a really cool thing for the Nets to do, and any unemployed fans, do not be embarassed, times are tough, utilize them as a resource.