On 570am out here, I heard a commercial in which a guy said "The LAKERS and the ROCKIES!" and another guy says something like "nope. you're thinking of baseball." Then the guy says "The LASERS and the ROCKETS!" and the other guy says "nope." And finally, the guy says "The LAKERS and the ROCKETS! Second round of the NBA Playoffs here on..." and then very quickly says "even if it's the Blazers."