I don't really care that much right now but it seems like it could be a little annoying once its actually put into practice. And what about when you buy a jersey? Would it have the advertisement on them too? I think the fact that Euro teams already do this make it a little more palatable as well. Its like its already sort of a part of basketball culture and we've seen that Euro teams do it with few (if any) negative drawbacks. Financially, it seems to make a hell of a lot of sense. I don't necessarily think advertisements would be an eye-sore but if it is going to help the NBA a lot its surely worth whatever discomfort we may have in looking at the advertisements.
