I like the move. It sucks when the only tickets available are for a bunch of crap games. Then if you buy one you feel a little cheated since it was the same price as seeing a tier 1 team if you would have been able to buy sooner. I'd like to see them also vary ticket prices throughout a section. So the back row of a section is less money and the front row is more money.
But ... I thought every game was a sell-out, regardless of price/opponent? Seems as if the team could use an expanded viewing audience to drive up ad rates.