From Hoopsworld: Someone who is not complying and could face some eligibility issues next is UCF's Marcus Jordan. Jordan, the better of M.J.'s two sons, wore a pair of white Air Jordan's in UCF's exhibition game last week. His actions have cost the university their deal with Adidas. They were in the final year of their contract with Adidas and were bided by the contract to have all their coaches and athletes wear their apparel and equipment. Marcus knew of this, but wore shoes from his father's brand instead citing special meaning. The burning question shouldn't be why did Adidas drop UCF, rather, where exactly did Marcus Jordan get the shoes he wore? If Marcus Jordan did not purchase those shoes from a retail store there is a pretty big issue with a company providing $130 shoes to student athletes on scholarship. Further more the shoes in question did not appear to be a "stock" style, rather custom all-white with limited logo and branding (read that to mean custom made). The NCAA is sure to take notice of this situation to make sure that Marcus Jordan's eligibility is not endangered by his dealings with his dad's company. Even if your Dad is Michael Jordan, you can not accept free merchandise from Nike or Brand Jordan and remain eligible in the NCAA. Being the son of His Airness is not an easy task at all, he said as much during his acceptance speech for the Hall of Fame. It's worse though when you ignore a contract the school has simply because you want to wear the gear your father endorses. UCF deserves to lose their contract with Adidas because this situation never should have happened. Marcus is a fine basketball player, but good enough to go against what the rest of the team does while costing the entire university its $3 million contract with Adidas? No. Brand Jordan, which sponsors many universities already, should feel some obligation to add UCF in light of the situation Marcus has created. But that too could be viewed as a violation.
I'm going to just go out on a limb here and ask: Is it really that big of a deal to have your parents give you a free pair of shoes? Hoopsworld is increasingly the shittiest hoops/sports "news" site out there.
Not to mention that there is a lot more to this story than what they wrote. Apparently Marcus spoke to a school official who said it would be OK before attending. He was assured that it would be OK, then it turned out that official didn't have any authority to make that guarantee...so it's not like he just sprang this on the school...he brought it up long beforehand.
