Yankees owner George Steinbrenner died this morning after suffering a massive heart attack, the Associated Press reports. Steinbrenner celebrated his 80th birthday on July 4. Steinbrenner's micromanaging on the field and penchant for pursuing high-priced free agents -- and later taking a key role in escalating their salaries -- earned him a reputation as one of the most controversial figures in sports. During Steinbrenner's 37-year ownership of the club, the longest tenure in Bronx Bombers' history, the Yankees won 7 World Series titles and 11 penants. http://www.nbcnewyork.com/news/sports/George-Steinbrenner-Dies-of-Massive-Heart-Attack-98314429.html
Many people didnt like him, but he made the Yankees relevant! And kept them in the spotlight for many years.