"The book is titled "Win Forever," and Pete Carroll's promotional tour didn't last quite that long. At times, though, it may have seemed like it. It spanned two weeks from its start in New York and will conclude Saturday with a signing at the Ballard QFC at noon. The whole thing took place in the shadow of NCAA sanctions levied against USC last month, which turned the past two weeks into a media gauntlet. At times the whole thing resembled a Whack-a-Mole game, the one where you take a hammer to plastic rodents that rear their heads. Carroll pops up in New York — whack! — he's prodded into repeating that he feels oh so awful that this has happened. He spends the day at ESPN's headquarters in Connecticut — boom! — he's asked about a car, house and cash that Reggie Bush supposedly received. Gregg Doyel of CBS Sportsline called him shameless. Dan Wetzel of Yahoo! Sports compared him to Jeff Spicoli, Sean Penn's character from "Fast Times at Ridgemont High."" http://seattletimes.nwsource.com/html/dannyoneil/2012435427_oneil24.html