"So the Jazz are talking tough now, basically declaring that with newcomers Al Jefferson and Raja Bell, they're more ready to battle with the Los Angeles Lakers and the rest of the NBA. Did you catch the full-page advertisement? "We Just Got TOUGHER." And thanks for playing, Carlos Boozer. The headline for the season-ticket push was just a one-day campaign, not a continuing theme and not intended to slam the players who departed via free agency or trade. The Jazz do understand what sells in this market, though. Long after the days of Karl Malone and John Stockton, there's still strong appreciation around here for effort, consistency, determination and, yes, toughness. Bell, a past-and-present Jazzman, is known for a defensive style that has ruffled the Lakers' Kobe Bryant, among others. Jefferson at least looks like a center is supposed to, and his 26-rebound game with Minnesota speaks well of his willingness to work." http://www.sltrib.com/sltrib/jazz/50008617-87/jazz-bell-jefferson-toughness.html.csp
