Huffington Post agrees to $315 million buyout from AOL

That's a lot of $$$$.

 

Where the hell are AOL getting that money from?

 

This begs an ignorant question from me.

I really don't know how effective advertising is with traditional newspapers. Most of the ads I automatically skip over as I read unless I'm looking for something specific like tire ads in the sports section. And even then I go to the internet more and more. Now, with internet newspapers there are less ads and I really tune them out. How then do internet based news companies make all their money and become worth so much?

 

AOL still exists?

 

AOL? I had no idea they were doing that well.

 

They're still merged with Time Warner, no? AOL secured their future a long time ago. Plus, a lot of older people still use AOL (my mom being one of them). They cling to it. I keep trying to explain that you don't need AOL but she doesn't listen.

 

Another Liberal sellout to "The Man".

 

they have worth because of content. unique content is the real champion though.

as far as skipping over ads that aren't relevant to you, that's the whole beauty of it really. people take everything in and filter it. it's one of the less invasive forms of advertising for sure.

 

I don't know anybody who thinks advertising (online or otherwise) really works on them. And yet I look at my own small business and the tens of thousands of bucks we spend annually on online advertising...we have the metrics to prove that for every dollar we spend on ads makes two dollars.

 

AOL has always overpaid for shit companies and done fuck all with them. Good for Huffington, don't expect it to do much or expand.

http://en.wikipedia.org/wiki/List_of_acquisitions_by_AOL

 

The CIA owns companies or parts of them. This would explain why Comcast bought MSNBC and why AOL bought Huffington. Denny, what is this site worth? If you made this a liberal board, they would overpay you so they could make it conservative. You need to pay me to post 24 hours a day under many names for a couple of years and then pitch the CIA an offer.

 

Ever since broadband Internet access became mainstream, AOL has ceased being an ISP and has switched almost entirely over to being a content mogul. Note most of their recent acquisitions have been online media sites. They are actually making pretty good $$$. The AOL "purchase" of Time Warner with "Internet Bubble Dollars"(IBDs) back in 2000 was a pretty swank move though.

 

The technology side of AOL's Huffington Post buy



Read more: http://news.cnet.com/8301-13577_3-20030861-36.html#ixzz1DNoDg6yC​

 

Well, my wife is in our target market. But I think specific demographics are kind of irrelevant to my main point. Google is probably the biggest business success story in America over the past decade, and 99% of its income comes from advertising.

Yet if you ask people, "Do you ever click on those paid ads?" people always say no. Somebody must.

In fact, almost everybody does at some point. It's just that 95+% of the time people use Google they aren't making purchasing decisions, and even when they do the majority of the time they click on non-paid search results.

But believe me, for nearly any demographic outside of the Amish and babies there's a way for somebody to make a buck off you in advertising on the internet.