The Pac-10 has agreed to a 12-year television contract with ESPN and Fox that will more than triple its media rights fees and be the most valuable for any conference in college sports. The contract, which will begin with the 2012-13 season, will be worth more than $225 million per year -- or $2.7 billion over the life of the deal, Sports Business Daily and The Associated Press reported on Tuesday. The deal with Fox and ESPN was first reported by Sports Business Daily, while The New York Times first reported details about the network. The contract is expected to be formally announced at a news conference in Phoenix on Wednesday. Read more: http://sports.espn.go.com/ncf/news/story?id=6471380
This is a very interesting development. Besides the political issue, I know the contract uncertainty was a huge reason for Texas, Texas A&M and Oklahoma deciding to not join the Pac-10. It is interesting to see the amount of money they got. This record won't hold for long. Look for the SEC to get a much larger TV contract.
