Mark Emmert wants to start hitting NCAA rule-breakers hard. The governing body's president said Tuesday he wants schools that violate the rules to pay a stiff penalty -- one that's punitive enough to make coaches and others think twice about cheating. "We need to make sure our penalty structure and enforcement process imposes a thoughtful level of concern, and that the cost of violating the rules costs more than not violating them," Emmert said. Read more: http://sports.espn.go.com/ncaa/news/story?id=6522478
