he Mountain West Conference is focusing less on the mountain and more on the West. It's no longer proclaiming itself to be above the rest. The conference unveiled a new logo and slogan on Monday as it prepares to lose Utah and BYU and add high-profile Boise State to its lineup of schools for 2011. In 2012, the Mountain West will lose TCU and gain Hawaii in football only, and Nevada and Fresno State in all sports. The new logo is a block MW in purple and gray that has a 3-D look to it, and doesn't include the word "conference." The new slogan is "This is our time." The old one was "Above the rest," which had as much to do with the altitude of several of its schools as anything else. The logo -- which looks the same right-side up or upside down -- even has a nickname: "The Rock," because it supposedly invokes comparisons to the Rock of Gibraltar. Commissioner Craig Thompson said the league's message goes beyond the new logo and slogan. "Don't forget about us," he said. Read more: http://sports.espn.go.com/ncaa/news/story?id=6632345
