I had never heard of PBR when I tried it, and still haven't seen any viral ads or whatever. The only thing I've seen about PBR is people like you saying it's a hipster beer. Is that what makes things hipster? You calling them hipster? I've never had brussel sprouts and I would never blog.
yes, its often drank ironically and also due to the can design, much like Sriacha. People like the idea of PBR and Sriacha than the product itself.
Nam Prik is awesome. At thai restaurants with the grilled sausage. http://en.wikipedia.org/wiki/Nam_phrik