I agree, he is beyond basketball and becoming an all around pop culture icon. Even LBJ recognizes Lillards rising star power and got in on 4bar to support.
Lil Wayne on First Take, when asked if any team out west can stop OKC, he said the Blazers. When pressed, asked if the Blazers over Spurs or Clips, he said Blazers with Aldridge and Lillard beats all those teams.
I wasn't supposed to say anything, but I'm one of the other finalists.....I got this thing already won.
Could Damian get in trouble for promoting all of these young rappers who are using the Blazer name(s)?
http://ftw.usatoday.com/2014/02/nba-lillard-4-bar-friday-new-orleans-all-star-instagram/ Lillard is so damn cool.
Chris Paul sells insurance. Lillard starts underground movements via social media. Lillard is going to get a huge cult following over the next few years. It will be fun to watch his brand develop, because he was such an unknown coming into the NBA, and still is to most people.