Hot N Now was stupid because they were trying to market to people without kids at a time when the fast food industry was exploding in large part because of all the baby boomer's children. It's funny because it would actually be much more successful now, but it wouldn't stand out as much because very few burger joints actually have playgrounds anymore.
I will not buy any shirt that has the sponsor so prominently displayed. I have been to every Oregon bowl game and have never bought anything that say Tostitos on it. A small Nike or Adidas logo is one thing, but when the sponsor is front and center.....no fucking way. It looks like shit.