Dana White recently characterized the UFC's deal with Reebok as a "home run" (side note: Gareth A. Davies is a goof). Louis Smolka and Patty Holohan, main eventers for Fight Night Dublin this weekend, took home $2,500 each in sponsorship monies. Despite it being a small show on Fight Pass a year ago these guys would both be making low-to-mid five figures. Home run!
99% sure Reebok does not renew this deal 5 years down the road when this contract is up. Cause I doubt they making any $$$ off of this at all.