This kinda stuff always interested me - the study of Ads - how much of an affect does it really have on our society?There are all types of advertisements that we see everywhere, in every single possible medium. The study of advertisements is a multi-billion dollar industry; big advertisement agencies for successful companies like the McDonalds for example spend millions of dollars on developing commercials - advertisements are not only funded for the actors, production, etc - they actually use the majority of the money provided on science. Scientists study the effects of everything on a human - from the actual placement of the product, to the fine details like race of the person in the commercial. When you get down to it - it's scary to what detail these people will go into just so you can go buy their food.There are many ways for companies to advertise products - but I'm gonna only talk about TV - cause its just so dense.Television advertisements:Back when Television was first introduced to the United States, advertisements were a rare thing to see - but as time went on, advertising on the television has finally become the ideal way and most efficient way of advertising. Now instead of seeing an ad every 30 minutes, it seems like we see an ad every 2-5 minutes. This marks the hight of TV ads and now at the downside of TV advertisements, we are venturing into internet advertising using services like youtube has even shown huge profits.Television advertisements are probably the most studied, and spent on way of advertising. It takes countless months of studying and producing a successful commercial - and when it goes out it is truly effective.For example when you look at a Miller or Bud light commercial - a technique they use is to not even mention the beer directly - they put the beer somewhere in the commercial, but it's not really in your face. This is indirect advertising - and it's been very effective. You all can attest to the fact that most bud light commercials have nothing to do with the beer itself - the Bud Light commercial where you see the horses passing the line of scrimage - and the zebra is reviewin the play on the tv. How does that have anything to do with the beer? What do we remember though - we remember the commercial, and subconciously we remember the beer and the logo so when we do drink we have a preset image of what beers are good and which are bad. The same goes for cigarettes - who buys Kent III Ultralights, when you can buy Marlboro Lights, or who buys Viceroys when you can buy Camel - all that commercializing is geared towards giving us that edge over the other brands. Cigarette and alcohol companies are tricky because they target the younger generation more than anything - we are the ones talking about the commercials the next day - not the 40 year old guy. We remember the 'cool' characters that companies like Camel used. (Camel Joe) Tricky stuff - and I think it's very wrong and manipulative to attack the impressionable minds of teenagers and children.Anothr huge thing that gets me about television advertisements is the trends or 'correct' way of life that we're supposed to live according to commercials. TV commercials give us images for everyone - from the teenagers, all the way to the elderly. By watching these commercials, we're getting information from the TV on how we are supposed to be like. For Men in general - a huge campaign thats currently running is the "man laws." This campaign outlines specific laws that a man has to abide by in order to be a 'man'. I think they're funny commercials - but they are tricky in the way they give us that image of how a man is supposed to be like.For Woman in general - we never see a woman who is really ugly, or w/e - the woman we see on tv are all attractive woman. This whole woman thing even starts off when we were children - all the childrens commercials of girls only playing with dolls, only wearing pink, only taking care of the children. (that was at least wat it used to be in the 90's) That whole run down of commercials and images dictated what a girl was supposed to be like. The fame of people like Britney spears in the late 90's didn't help the process either.And there are examples for each and every single age group - I'm not about to list them all. *but a notable one and one that was popular is the Nextel commericals where the old people were partying and talking 'ghetto' on their nextels.The next thing I hate is the whole voilence and sex on TV thing - we are always complaining about how kids are too voilent, or the most common one now is children are growing up too early - they are getting into drinking, sex and all that. We never fail to mention the tv when we're looking for someone to blame. People are always blaming Britney Spears, or Paris Hilton, or Lindsay Lohan - they are subject to the stuff on tv (+ some other things, namely money). After all the blame is spread - we still gather around the tv and watch our sitcoms and tv shows that have sex and voilence every other scene. My point is TV is f*cking crazy - its some in depth sh*t - I touched the surface, and hopefully it gets some of yo interested in something like this. Sorry for the long read - but I felt like talking about this.
I remember reading ESPN the mag and out of nowhere I started eating at Wendy's...and then I realized ESPN is covered in Wendy's ad's...that sh*t really works. Good article.
Queen Latifah and them pizza hut commercials... makes you feel like homer while watching it. ughhhh pizza. F the queen! Seeing I have been keeping myself from pizza for about a year n a half now.
<div class='quotetop'>QUOTE (ReppinTheD @ Feb 9 2007, 06:05 PM) <{POST_SNAPBACK}></div><div class='quotemain'>This kinda stuff always interested me - the study of Ads - how much of an affect does it really have on our society?There are all types of advertisements that we see everywhere, in every single possible medium. The study of advertisements is a multi-billion dollar industry; big advertisement agencies for successful companies like the McDonalds for example spend millions of dollars on developing commercials - advertisements are not only funded for the actors, production, etc - they actually use the majority of the money provided on science. Scientists study the effects of everything on a human - from the actual placement of the product, to the fine details like race of the person in the commercial. When you get down to it - it's scary to what detail these people will go into just so you can go buy their food.There are many ways for companies to advertise products - but I'm gonna only talk about TV - cause its just so dense.Television advertisements:Back when Television was first introduced to the United States, advertisements were a rare thing to see - but as time went on, advertising on the television has finally become the ideal way and most efficient way of advertising. Now instead of seeing an ad every 30 minutes, it seems like we see an ad every 2-5 minutes. This marks the hight of TV ads and now at the downside of TV advertisements, we are venturing into internet advertising using services like youtube has even shown huge profits.Television advertisements are probably the most studied, and spent on way of advertising. It takes countless months of studying and producing a successful commercial - and when it goes out it is truly effective.For example when you look at a Miller or Bud light commercial - a technique they use is to not even mention the beer directly - they put the beer somewhere in the commercial, but it's not really in your face. This is indirect advertising - and it's been very effective. You all can attest to the fact that most bud light commercials have nothing to do with the beer itself - the Bud Light commercial where you see the horses passing the line of scrimage - and the zebra is reviewin the play on the tv. How does that have anything to do with the beer? What do we remember though - we remember the commercial, and subconciously we remember the beer and the logo so when we do drink we have a preset image of what beers are good and which are bad. The same goes for cigarettes - who buys Kent III Ultralights, when you can buy Marlboro Lights, or who buys Viceroys when you can buy Camel - all that commercializing is geared towards giving us that edge over the other brands. Cigarette and alcohol companies are tricky because they target the younger generation more than anything - we are the ones talking about the commercials the next day - not the 40 year old guy. We remember the 'cool' characters that companies like Camel used. (Camel Joe) Tricky stuff - and I think it's very wrong and manipulative to attack the impressionable minds of teenagers and children.Anothr huge thing that gets me about television advertisements is the trends or 'correct' way of life that we're supposed to live according to commercials. TV commercials give us images for everyone - from the teenagers, all the way to the elderly. By watching these commercials, we're getting information from the TV on how we are supposed to be like. For Men in general - a huge campaign thats currently running is the "man laws." This campaign outlines specific laws that a man has to abide by in order to be a 'man'. I think they're funny commercials - but they are tricky in the way they give us that image of how a man is supposed to be like.For Woman in general - we never see a woman who is really ugly, or w/e - the woman we see on tv are all attractive woman. This whole woman thing even starts off when we were children - all the childrens commercials of girls only playing with dolls, only wearing pink, only taking care of the children. (that was at least wat it used to be in the 90's) That whole run down of commercials and images dictated what a girl was supposed to be like. The fame of people like Britney spears in the late 90's didn't help the process either.And there are examples for each and every single age group - I'm not about to list them all. *but a notable one and one that was popular is the Nextel commericals where the old people were partying and talking 'ghetto' on their nextels.The next thing I hate is the whole voilence and sex on TV thing - we are always complaining about how kids are too voilent, or the most common one now is children are growing up too early - they are getting into drinking, sex and all that. We never fail to mention the tv when we're looking for someone to blame. People are always blaming Britney Spears, or Paris Hilton, or Lindsay Lohan - they are subject to the stuff on tv (+ some other things, namely money). After all the blame is spread - we still gather around the tv and watch our sitcoms and tv shows that have sex and voilence every other scene. My point is TV is f*cking crazy - its some in depth sh*t - I touched the surface, and hopefully it gets some of yo interested in something like this. Sorry for the long read - but I felt like talking about this.</div>Good post man, I agree how TV has shaped up society and it will keep on doing so for better or worse. It will eventually be the internet, but right now almost everything that is 'cool' is on some advertisement. I like how you mentioned indirect advertisement. It isn't like you say "I saw an funny commercial for Subway, lets go eat there" it is more subconscious it seems like.
The reason that woman are all in these beer commercials is because its proven that guys will associate "If I buy this, I might get some" and they go, spend there money, don't get any, and then drink by themselves.
I didn't read that, because I really well, just don't feel like it. I'm sure it was a good post, though. I am not a huge fan of commercials. I think they're funny sometimes, but most of the time they are just the filler between tv shows/nba games. They don't affect me a whole lot unless it's a new product I had no idea about.
I was home 1s last year and was watchin tv around the times wen lil kids come home from skool to watch tv (3 to 5-6ish). a kids cartoon just went into ads, first add was for a doll, den right after had an ad of women in bikini's drikin beer! thats crazy, puttin those on wen 90% of the people watchin r 6-10 year olds. personally though they dont affect me, except burger king and kicks ads..o yeah nice post reppin. I love readin posts like that, keep em comin.
<div class='quotetop'>QUOTE (BALLAHOLLIC? @ Feb 10 2007, 10:45 AM) <{POST_SNAPBACK}></div><div class='quotemain'>http://youtube.com/watch?v=LMzbwa6PvEE</div>hahaha A PRIME example of subliminal messaging.
<div class='quotetop'>QUOTE (Justice @ Feb 10 2007, 01:03 AM) <{POST_SNAPBACK}></div><div class='quotemain'>I didn't read that, because I really well, just don't feel like it. I'm sure it was a good post, though. I am not a huge fan of commercials. I think they're funny sometimes, but most of the time they are just the filler between tv shows/nba games. They don't affect me a whole lot unless it's a new product I had no idea about.</div>Same here.Sometimes I don't even know what the commercial is for...or I won't even remember it.
Reppin', you posted that? Man your awesome...I thought you pulled a Tony and posted this giant thing...but then at the end their's a link to somewhere else.
<div class='quotetop'>QUOTE (BrewCityBuck @ Feb 10 2007, 07:37 PM) <{POST_SNAPBACK}></div><div class='quotemain'>Reppin', you posted that? Man your awesome...I thought you pulled a Tony and posted this giant thing...but then at the end their's a link to somewhere else.</div><div class='quotetop'>QUOTE </div><div class='quotemain'>My point is TV is f*cking crazy - its some in depth sh*t - I touched the surface, and hopefully it gets some of yo interested in something like this.</div>lol Yeah - what kind of article says "tv is f*cking crazy, it's some in depth sh*t" haha.
I don't think it effects society, I think ads MAKE society. Well ads and whatever is on TV....Lol @ McDonalds and food network. I don't think they really need an ad though. 1 second on that channel and I'm hungry and looking to eat something.
you know what an awesome radio ad is that Diet Pepsi "hip hopera" one. Does anybody have a link to that?
