Fake news. http://hoax-alert.leadstories.com/3468661-fake-news-hugh-hefner-not-dead-at-age-91.html http://www.deadoraliveinfo.com/dead.nsf/hnames-nf/Hefner Hugh
I read about this guy on buzzfeed. Apparently in the 20th century they used to use various colors of plant based dyes to print pornography onto flattened tree pulp.
yeah..but he still gets some of the finest tail on the planet (not that I would know about that, as I have been happily married for so long, really, ask my wife..)