https://www.cnbc.com/2023/03/02/espn-live-sports-streaming-hub.html ESPN has talked with major sports leagues and media partners about launching a feature that would link users directly to where a live sporting event is streaming, sources said. The actual media partners haven’t yet been determined, and there’s no timeline on when a feature would launch. It could involve global streaming services and direct-to-consumer regional sports network products, and would aim to make ESPN the TV guide of live sports.
Can’t afford the rights or keep up with innovation?.. … make a streaming app that serves as the <1980s reference> of sports! Or something.
If they can get everyone to sign off, it is a great business move. Regardless of whether ESPN is carrying the game/event or not, you still go there to get the streaming link to the game. Lots of advertising to be had there.