http://www.starbury.com<div class='quotetop'>QUOTE </div><div class='quotemain'>NEW YORK -- Want to be like Steph? Well, it won't cost you much.Stephon Marbury is now endorsing a sneaker that costs just $14.98, a pittance when compared with the often daunting prices that companies such as Nike and Reebok charge for their footwear.The "Starbury One," a sneaker designed by Steve & Barry's University Sportswear, will go on sale Thursday.The New York Knicks guard hooked up with the low-priced apparel company after Marbury's marketing representatives spoke with Steve & Barry's about other marketing opportunities. When Marbury heard about the company's sneakers, he quickly agreed to endorse them.He is expected to wear the sneakers during games next season."We got to know Stephon the man vs. Stephon the basketball player that we read about and saw on television, and we immediately saw how passionate he was about this vision," said Howard Schacter, Steve & Barry's chief partnership officer. "We also came to quickly learn he has a credibility, a street credibility."Schacter said Marbury is not being paid for endorsing the sneakers but will be compensated based on how well they sell.</div>Jeans, sweats, shoes, varsity jackets, hoodies all for $9.98.They're being made out of the same material in China that Nike, Reebok, Adidas use. He's just shaving the hundred dollar profit and selling them exlusively at Steve and Barry's.Now, I did a little bit of thinking. Nike labor on a shoe only costs $3 plus parts (tops $7; according to some sites). Where do the other $140 dollars go? Well, I'm guessing about 15-20% goes to the store ($24-28), about $.5 of each shoe probably goes to delivery, and $.15 for the box, and the rest goes to Nike CEOs ($111.80). In fact, the Nike president was given an offer to make shoes in the US at minimum wage and still rejected the deal. It would have cut into the profits of Nike "too much" (probably would have cut $10 of profit tops). Well, it's a business.I applaud Stephon Marbury for doing this. It shows that he's not like most athletes looking for huge endorsement deals (cough LeBron James and his $100 million endorsement cough) and he's trying to give back to the community.
He's just doing a marketing ploy to get in the headlines and try to rebuild his image. If he really cared maybe hed offer back some of the 20 million he's getting from the Knicks to suck.
<div class='quotetop'>QUOTE (AdropOFvenom @ Aug 26 2006, 09:34 PM) <{POST_SNAPBACK}></div><div class='quotemain'>He's just doing a marketing ploy to get in the headlines and try to rebuild his image. If he really cared maybe hed offer back some of the 20 million he's getting from the Knicks to suck.</div>Most of the things people do are to help their image Thats why celebs donate a million dollars to whomever and make it public...and whatnot. Can't just single out Marbury.
<div class='quotetop'>QUOTE (JHair @ Aug 30 2006, 05:06 AM) <{POST_SNAPBACK}></div><div class='quotemain'>He'll jack up the prices once everyone buys them.</div>It wouldn't make him any money if people don't buy it. He gets paid per item sold.
<div class='quotetop'>QUOTE (JHair @ Aug 30 2006, 09:06 AM) <{POST_SNAPBACK}></div><div class='quotemain'>He'll jack up the prices once everyone buys them.</div>No, he wont. There is a reason why he only has it at 10 bucks.
<div class='quotetop'>QUOTE (Combs @ Aug 29 2006, 10:55 PM) <{POST_SNAPBACK}></div><div class='quotemain'><div class='quotetop'>QUOTE (AdropOFvenom @ Aug 26 2006, 09:34 PM) <{POST_SNAPBACK}></div><div class='quotemain'>He's just doing a marketing ploy to get in the headlines and try to rebuild his image. If he really cared maybe hed offer back some of the 20 million he's getting from the Knicks to suck.</div>Most of the things people do are to help their image Thats why celebs donate a million dollars to whomever and make it public...and whatnot. Can't just single out Marbury.</div>I'm not singleing him out, but this idea that hes doing something for the kids isnt true, he's just doing it for himself and his image.
This move is still respectable though.He's not being like corporate America and jacking up prices so then profits are 15x the cost. He's also not being like LeBron James making 15 million a year just endorsing Nike. Stephon Marbury has to sell 1.5 million shoes just to sell $15 million of products. After production/sales cost probably 10 million products have to be sold.
