<div class="quote_poster">Quote:</div><div class="quote_post">By Darren Rovell ESPN.com Michael Jordan appeared on Gatorade bottles, but he never had his own flavor. The new darling of the sports marketing world, LeBron James, will have that privilege when 32-ounce bottles of Powerade's FLAVA23 hit stores next month. Not even MJ got his own flavor -- this 23 belongs to LeBron. James participated in the process to select his namesake flavor. This past winter, Coca-Cola chemists went to the Ritz Carlton in Cleveland and put cups of sample flavors in front of the NBA Rookie of the Year, who, like Jordan, wears the number 23. James chose a red sourberry flavor. He then selected the color of the drink from a palette of possibilities, ultimately arriving at something very similar to the Cavaliers' wine color. "I love the way it turned out," James said, in a statement. "I think all my fans will enjoy it too."</div> Source: ESPN?
LeBron gets his own POWERADE flavor!!! Check dis: FOXSports.com Posted: 2 hours ago Move over Michael Jordan. There is a new sports drink flavor ready for the tasting ? and it belongs the Cleveland Cavaliers' LeBron James. James will officially get his own drink when the 32-ounce bottles of Powerade FLAVA23 hit stores next month. This means James has outdone the ubiquitous Jordan, who appeared on bottles of Gatorade without having a flavor to himself. James, who is currently playing for the U.S. at the Athens Olympics, helped to pick the flavor that is named after him. During the most recent winter Coca-Cola chemists traveled to Cleveland and put cups of various flavors in front of "The King," who chose a red Sourberry. He then selected the color of the drink, which is similar to the Cavs' wine-colored uniforms. "This project was especially interesting to me, because I'm the first athlete ever to create a unique flavor, color, and packaging for a sports drink," James said in a statement. "I love the way it turned out. I think all my fans will enjoy it too." The idea of an athlete having input in a signature product belongs to Nike shoe designer Tinker Hatfield, who essentially believed the athlete could play a stronger role in connecting with consumers. Hatfield oversaw the design of James' Air Zoom Generation sneakers, and his involvement in meshing famous athletes with consumer products dates back to 1987 ? with Jordan. As for James, his association with Coca-Cola Powerade will test the company's ability to sell drinks the way Nike has sold sneakers. But one can't help but wonder what's next on LBJ's endorsement agenda. Maybe his own candy bar, like Reggie Jackson had when he played for the New York Yankees? Stay tuned. WOW!...LBJ is dominating off the court. I hope he's not just a highlight show. He better improve a whole lot in his game. I think he's gonna be a better marketing clown than a b-ball player. Just mah thought.
<div class="quote_poster">Quoting Prodigy:</div><div class="quote_post"> I think he's gonna be a better marketing clown than a b-ball player. Just mah thought.</div> That term is funny as hell. LOL
Once again proving that you can market ANYTHING if you put an athlete's name on it, because I bet that this will be a top seller. What's next? Cereal? Oh wait...
Finally I can drink LeBron's stinky sweat....oh,it's red sourberry flavor,I won't buy it I hope I'll get my hands on that bottle in a few months
<div class="quote_poster">Quote:</div><div class="quote_post">Finally I can drink LeBron's stinky sweat....</div> LMAO, gross. I wonder what the label is going to look like.
Gatorade really F'd up, now Powerade has Michael Vick and Lebron James. Gatorade is stuck with Kobe and their only hope is Yao.
Gatorade will be just fine. Powerade needs spokespersons like Vick and James to sell their product. Gatorade has already made their millions.
<div class="quote_poster">Quoting Infante:</div><div class="quote_post">Gatorade will be just fine. Powerade needs spokespersons like Vick and James to sell their product. Gatorade has already made their millions.</div> thats true about gatorade. But man i c ant wait to get some of this powerade. I wonder if saving a bottle would be a smart move for the future. and also is lbj's logo going to be on the bottle. personally i thinkt hat would look more classy than having lbjs face all over the bottle. either way i'll drink and buy some.
<div class="quote_poster">Quote:</div><div class="quote_post">Gatorade will be just fine. Powerade needs spokespersons like Vick and James to sell their product. Gatorade has already made their millions.</div> Oh yeah, Well I bet Powerade will beat the crap out of Gatorade, beat them by twenty-fiiiiiiiiiive. J/K But did anybody notice theirs no difference between Gatorade and Powerade???
<div class="quote_poster">Quoting kobeonfire:</div><div class="quote_post">Once again proving that you can market ANYTHING if you put an athlete's name on it, because I bet that this will be a top seller. What's next? Cereal? Oh wait...</div> I've been waiting for a jenaric cereal called "coco crisp" in honer of the Indians Coco to be sold in northeast Ohio
lol anything that has to do with LEBRon James will sell a lot and make a m,ight good profit. I like Powerade better than Gatorade so Its going to be good. Next is LeBron James Underwear. "Wear these and you'll play like LeBron James" and then theres LEBron toilet paper. "soothe your ass with the fineisse of a king" IT would sell a lot too. If LeBron Bubble Gum is mega bucks then almost anything would.
