<div class="quote_poster">Quote:</div><div class="quote_post">Setting a record price for the naming rights to an American indoor sports arena, the British bank Barclays has agreed to pay nearly $400 million over 20 years to put its name on the Nets? planned future home in Brooklyn. The arrangement could double the old record of $185 million for 20 years that Royal Philips Electronics paid to name Philips Arena in Atlanta in 1999. The Nets? arena, a glass-walled, 18,000-seat hall with a park on top, is the centerpiece of the Atlantic Yards, the $4 billion complex of apartment towers and commercial space designed by Frank Gehry. The arena, together with several of the buildings, will be called Barclays Center, said another person with direct knowledge of the deal. The developer building Atlantic Yards, Forest City Ratner Companies, hopes to open the arena in time for the Nets? 2009-10 season.</div> Read More
