BMW Still Leads Audi and Mercedes, though German Rivals Now Closing In

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  1. truebluefan

    truebluefan Administrator Staff Member Administrator

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    BMW, Audi, and Mercedes-Benz, in that order, have been, in that order, the top three luxury car manufacturers in Germany for quite some time, but it now seems that BMW’s position at the top spot is getting a bit more tenuous.

    Sales figures released yesterday show that BMW sold a total of 167,854 vehicles last month, good for an increase of 6.1 percent. With its Mini brand included, BMW’s September 2014 sales were an all-time record in Europe alone, and at first glance, one would think that Audi’s 1.6 percent decline in European sales would mean a larger lead for BMW. But when worldwide sales are taken into account, BMW’s lead over Audi decreased to 20,842 year-to-date, close to 30 percent less than September 2013’s YTD lead of 28,836 units.

    Read more http://www.modernreaders.com/bmw-st...erman-rivals-now-closing-in/12098/mark-kesler
     

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