Here is a list of what Bowls give what to their participants. The BCS Natty game gives an item from a "Gift Suite", a Fossil Watch, and Ogio Cooper Backpack. Plus a crapload of apparel I'm sure. http://www.sportsbusinessjournal.com/article/67518 Basically a gift suite is a suite set up with crap like, Recliners, Ipods, Oakleys, etc.. and you fill out an order form, and it gets shipped to your campus. pretty "suite" if you ask me. http://www.sportsbusinessjournal.com/article/64315
"The NCAA allows each bowl to award up to $500 worth of gifts to 125 participants per school. Schools can, and typically do, purchase additional packages that they can distribute to participants beyond that 125 limit. In addition, each school can give its players gifts worth up to $350 from its own budget. Add in the packages that the bowl committees and schools order for distribution to their sponsors, media partners and alumni, and the total bowl season gift package niche is worth more than $12 million in direct spending."