The former president and CEO of an international consumer goods company that includes what once was the Dial Corp. has been named president of business and non-basketball operations for the Phoenix Suns. Brad Casper was introduced at a news conference Monday by Suns owner Robert Sarver. He replaces Rick Welts, who resigned and last month was named president and CEO of the Golden State Warriors. From 2005 to October of last year, Casper was president and chief executive of Scottsdale, Ariz.,-based Henkel Consumer Goods Inc., a $1.7 billion company with more than 2,500 employees. Among the first duties of the 51-year-old self-described "guy who peddles soap" is to clean up the Suns brand tarnished by a diminished product on the court and dwindling ticket sales. "I really believe that this brand is already very strong," Casper said, "but over the last few years, I don't think we've lost our way, I just don't think it's as clear anymore as to what we stand for. I want to make sure that what we do stand for is the best entertainment sports value, not only in Arizona but certainly in the NBA." Read more: http://espn.go.com/nba/story/_/id/7085590/phoenix-suns-president-brad-casper-named-team-president
