Crown Royal wants to take its shot in a new NASCAR venue. On Thursday, the distiller said it had agreed to become the new title sponsor of the Brickyard 400. Track and company officials did not provide financial details, saying only that it was a multiyear contract. This year's Brickyard 400 is scheduled for Sunday. Starting in 2012, the race will be renamed the Crown Royal "Your Hero's Name Goes Here" 400 at the Brickyard. The company plans to hold a contest to select the fan's name that will be incorporated into the title, as it did previously at Richmond. "We'll continue to look for ways to partner with Richmond as we move forward, but at this time, we're focusing on the Brickyard," said Heather Boyd, the company's senior brand manager. "The NASCAR community has always been very important to Crown Royal and has been very loyal to our business. We're still trying to figure out how to engage that moving forward." Read more: http://espn.go.com/racing/nascar/cu...own-royal-becomes-brickyard-400-title-sponsor
