<div class="quote_poster">Quote:</div><div class="quote_post">With an 11-62 record, you might think the last thing the Atlanta Hawks would do is raise ticket prices. Think again. Despite having the worst record and the second-worst attendance in the NBA, the Hawks have decided to raise the prices of most lower-level seats in Philips Arena next season by at least $10, or about 15 percent. "We have never sold on wins and losses," Hawks president Bernie Mullin said when asked how the club justifies a price hike with its record. "We're totally committed to putting a winning product on the court, but we don't sell on that basis. We sell . . . an entertainment experience." While raising the price of their prime seats, the Hawks are reducing the price of some seats deep behind the baskets, particularly if bought in season-ticket packages. The team's goal is to increase revenue from its most popular seats and to increase sales volume from its less popular seats. Among those hit with an increase is David Kleinbaum, an Emory University professor who is in a group that shares two season tickets in the fourth row behind the visitor's bench. "It doesn't make me want to start a revolution, but it does . . . bother me," Kleinbaum, a Hawks season-ticket holder for 12 years, said of the increase. With an 11-62 record, you might think the last thing the Atlanta Hawks would do is raise ticket prices. Think again. Despite having the worst record and the second-worst attendance in the NBA, the Hawks have decided to raise the prices of most lower-level seats in Philips Arena next season by at least $10, or about 15 percent. "We have never sold on wins and losses," Hawks president Bernie Mullin said when asked how the club justifies a price hike with its record. "We're totally committed to putting a winning product on the court, but we don't sell on that basis. We sell . . . an entertainment experience." While raising the price of their prime seats, the Hawks are reducing the price of some seats deep behind the baskets, particularly if bought in season-ticket packages. The team's goal is to increase revenue from its most popular seats and to increase sales volume from its less popular seats. Among those hit with an increase is David Kleinbaum, an Emory University professor who is in a group that shares two season tickets in the fourth row behind the visitor's bench. "It doesn't make me want to start a revolution, but it does . . . bother me," Kleinbaum, a Hawks season-ticket holder for 12 years, said of the increase. </div> Source
