IMS to add three races in 2012

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  1. truebluefan

    truebluefan Administrator Staff Member Administrator

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    Indianapolis Motor Speedway will add Nationwide and Grand-Am Rolex Series races to its Sprint Cup weekend in 2012.

    NASCAR, Grand-Am and the speedway announced the "Super Weekend" on Wednesday.

    Grand-Am will debut road events for its Rolex Sports Car and Continental Series on July 27. The Nationwide Series will debut at the Speedway on July 28, and the Brickyard 400 will be July 29. It will be the first time that IMS will have road and oval races during the same weekend.

    IMS officials told ESPN.com last month that they were looking to add the two events -- the three-hour Grand-Am race to be held Friday afternoon, and the Nationwide race Saturday afternoon -- to give the fans added value for the weekend.

    The Nationwide race will move from its longtime home at Lucas Oil Raceway. The Truck Series is expected to remain at LOR, likely on Friday night.

    Doug Boles, director of public relations at IMS, said last month that the track needs more than one event to give fans more value for their ticket.

    "We are the only event on the series schedule that has one event on a race weekend," Boles said last month. "Friday, the Cup cars have two hours on the track. All we get on Saturday is qualifying and the final practice. If you look at the entire on-track schedule, it's just not a lot of content.

    "That's the biggest challenge, how do we add value to our fans?"

    Read more: http://sports.espn.go.com/rpm/nascar/news/story?id=6738893
     

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