<div class="quote_poster">Quote:</div><div class="quote_post">AND 1 CEO Seth Berger today announced that AND 1 has signed Memphis Grizzlies' Jason Williams to an endorsement contract. "There are certain players in the league who have both the AND 1 game and the AND 1 swagger. Jason is one of those players," stated Berger. "Both his game and his attitude reflect the brand. With Jason on board the brand will continue to grow towards its goal of becoming the number one basketball brand in the world."</div> Full story... That's cool and all, but I have to say something. They (And 1) say they want to be the number one basketball brand in the world, how will they achieve this if they only get players that have street-cred? With the likes of Big Ben, Stephon, The Matrix, and now Jason, they seem to only show one side of basketball. in order to become the best, you need fundementally sound players to endorse your products, and some players that are more urban if you will.
