Keisel started growing the beard in the summer to help inspire the team to get back to the playoffs. As it grew, so did the attention it got from a Facebook page to a Twitter account, culminating on Super Bowl media day when reporters fired question after question at him about the beard. “I didn’t expect it. I really didn’t,” said Keisel of the beard’s popularity. “It took on a whole life of its own. I never anticipated it growing to where it did.” But the beard’s life came to an end when Steelers President Art Rooney II took the first snip at Diesel Club Lounge as Keisel sat a barber’s chair on stage and joked he hoped it was the only time that Rooney “cut” him. Others joined in the fun cut, including defensive end Aaron Smith, wide receiver Hines Ward, guard Doug Legursky and defensive line coach John Mitchell. "It was a legendary evening down here at Diesel," said Keisel after a shave and haircut. "The beard transformed and left. What an awesome night it was to be able to raise money for Children's Hospital. You see how great Pittsburgh is when people come out for an event like this, one that is kind of weird but cool at the same time. -steelers.com
