WBA light welterweight champion Amir Khan’s fight with Paul McCloskey was moved from Sky pay-per-view to Sky 3 after two of the undercard’s better fights went up in smoke. Khan rather than seeing the benefit of fighting in front of 600,000 to 700,000 potential Sky Sports subscribers opted to move his fight to Primetime PPV. However, one of the reasons that Sky opted to switch Khan’s fight from PPV to Sky 3 was the poor pre-fight sales of the PPV bout. It seems that Khan’s name alone wasn’t enough to make up for a lack of a quality undercard and the lack of an opposing big named fighter to mix it up with him. Eddie Hearn, the promoter for McCloskey, isn’t happy with the fight being moved off of Sky because he feels that less people will be willing to pay to see the fight on Primetime. Hearn thinks that as few as 4000 to 5000 fans could end up purchasing the fight on Primetime because of a lack of marketing. Read more: http://www.boxingnews24.com/2011/04...-still-a-ppv-attraction-in-the-uk/#more-63133
