LeBron's Colossal Cop-Out

CLEVELAND – This isn’t important enough to LeBron James(notes). That’s the uncompromising, unconquerable truth. Everything has come too easy to him, and he still doesn’t believe that winning championships takes a consuming, obsessive desire that borders on the maniacal. He is chasing high school and college kids on recruiting trips for his fledgling marketing company, medicating his insecurities with unending and unfolding free-agent dramas.

James is chasing Warren Buffett and Jay-Z the way he should be chasing Russell and Jordan and Bryant. He wants CEOs to bow before him, engage him as though he is a contemporary on the frontlines of industry. Only, the truth of the matter is, he’s a singular talent who’s going to watch his playoff failures start to chip away at the thing that seems to matter most to him: his marketability and magnetism.

Most of all, James is forever selling something of himself – an ideal, an image, a possibility. Something nebulous, something promised. He’s chasing a global platform, the bright, blinking billion-dollar fortune, and he’s largely gotten the natural order of things backward.

Stop strutting, stop preening, stop stomping away as an ungracious winner, a sore loser, and win something, LeBron.

Win something now.

No more excuses. Not now, not after this biblical bottoming out that pushes the Cleveland Cavaliers to the brink of an unthinkable collapse. And yet, after Tuesday’s ferocious failure of his professional career, the encompassing embarrassment of a 120-88 Game 5 loss to the Boston Celtics, James dismissed his unthinkably poor performance with this colossal cop-out: “I spoil a lot of people with my play. When you have three bad games in seven years, it’s easy to point them out.”

Who is he to be indignant after he gave a playoff game away? What’s he ever won to be so smug to the masses? That’s what drives the Celtics crazy about James. Eventually, he will understand his greatness isn’t measured on the hit-and-runs through NBA cities across a long season. It’s measured now, in the teeth of the battle, when a tiny guard, Rajon Rondo(notes), has stolen his stage and nearly a series.

Somewhere, the whispers of the game’s greatest talents became a murmur louder and louder: James still doesn’t understand part of the price of greatness is inviting the burden on yourself and sparing those around you. He missed 11 of 14 shots. James didn’t score a basket until the third quarter. He was terrible, just terrible, and yet James couldn’t bring himself to say the worst home playoff loss in franchise history began and ended with him.

For all of James’ unselfishness on the floor, he can still be so selfish off it. They could’ve lined up the greatest players in the game’s history Tuesday night in the primes of their championship lives, and there isn’t one of them who would’ve deflected and deferred like the self-proclaimed King James. They would’ve been livid and they would’ve put it on themselves. Magic Johnson and Larry Bird. Michael Jordan and Kobe Bryant(notes). Tim Duncan(notes) and, yes, Shaquille O’Neal(notes).

They had titles, and they would’ve mutilated themselves for public consumption. James is too cool, too stubborn and maybe too self-unaware. This is on me, they would’ve told you, and, I’ll get us out of this. They would’ve made sure teammates and opponents, fans and enemies understood. They would’ve made sure the whole world understood: This isn’t how an MVP plays in the playoffs. This isn’t how he lets a legacy linger in limbo. What you heard out of James was self-righteous: “I put a lot of pressure on myself to go out and be great and the best player on the court. When I don’t, I feel bad for myself.”

Source: Woj