Because... It works. Just take out the stupid new years eve gimmick and it works. Dame Strong? It works.
The reason why it wouldn't work is because that has nothing to do with Damian. It's a T-Mobile ad. Until he gets a T-Mobile endorsement it won't make sense.
If a man's going to be an "original superstar", getting your face in Times Square doesn't do it all, but it's on the pathway.